§ 22.36.010. Purpose.

The purpose of this chapter is to provide minimum standards to safeguard life, health, property and public welfare, and to preserve the character of the city by regulating the size, height, design, quality of materials, construction, location, lighting and maintenance of signs and sign structures not enclosed within a building, to accomplish the following:

(1)

Provide a reasonable and comprehensive system of sign controls;

(2)

Encourage a desirable city character with a minimum of clutter, while recognizing the need for signs as a major form of communication;

(3)

Provide for fair and equal treatment of sign users;

(4)

Encourage signs that are well designed and pleasing in appearance by providing incentive and latitude for variety, good design relationship, spacing and location;

(5)

Provide for maximum public convenience by properly directing people to various activities; and

(6)

Promote public safety by providing that official traffic regulation devices be easily visible and free from nearby visual obstructions, including blinking signs, excessive number of signs, or signs resembling official traffic signs.

(Ord. No. 02(1998), § 2, 11-3-98)